UK Music Video
This video was produced as part of the 2011 Catspy's Awards Show. I worked with UK Sports Video as well as a great team of student-interns to make this shoot a success. There are close to 200 student-athletes representing all 22 sports at the University of Kentucky participating in this video. Watch closely, it was shot in just one take.
College Colors Day 2010- UK Activation
College Colors Day, created by Collegiate Licensing Company, marks the kick-off to college football season and back-to-school shopping season. This campaign is aimed to get fans wearing their school's gear. I was given the task of activating the CCD campaign at Kentucky. See the document below for our activation overview. (Image created by Collegiate Licensing Company)
ld_activation_uk.pdf | |
File Size: | 4157 kb |
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UK Soccer Shuttle
Problem: Lack of students attending UK home soccer matches.
Reason: UK Soccer Complex is a lengthy walk from most dorms.
Solution: Turn department vans into shuttles for students to ride to and from the game.
Reason: UK Soccer Complex is a lengthy walk from most dorms.
Solution: Turn department vans into shuttles for students to ride to and from the game.
Advertising Elements
I don't claim to be a designer. However, my Adobe Photoshop skills are handy when I need to repurpose pre-made creative elements for print media. This is a flyer used in e-mail and print marketing which incorporates the women's soccer poster and design elements from the marketing t-shirt.
JWC Event Pass
This is a credential created for members of the Junior Wildcat Cub as part of their memberhip packet. Traditionally, membership cards were used, but what kid under 12 carries a wallet?
UK HealthCare Saddle Up Safely Campaign
The branded trailor to the left is part of a winning proposal for activation of UK HealthCare's sponsorship at the Alltech World Equestrian Games. The proposal included activation at WEG as well as a 5 year grassroots campaign to increase awareness of rider safety.